1
00:00:00,150 --> 00:00:05,970
So one of the mistakes that I see new content creators making is not really taking the time to respond

2
00:00:05,970 --> 00:00:07,860
to all their comments and it blows my mind.

3
00:00:07,870 --> 00:00:13,320
I don't understand why they don't do it or why that's not their priority, especially once you release

4
00:00:13,320 --> 00:00:13,630
a video.

5
00:00:13,650 --> 00:00:18,180
Now, I'm not saying you have to release a video on YouTube and then sit there for 24 hours and make

6
00:00:18,180 --> 00:00:21,660
sure that every second that a comment comes in, you're right there to respond to it.

7
00:00:21,870 --> 00:00:22,890
That's not what I'm saying.

8
00:00:22,890 --> 00:00:27,780
What I am saying is when you release a video, you want to be cognizant of the potential comments that

9
00:00:27,780 --> 00:00:32,850
you're going to get because it really will improve your video and your organic community and outreach

10
00:00:33,000 --> 00:00:34,710
just organically if you do so.

11
00:00:34,710 --> 00:00:36,260
There's so many benefits to doing it.

12
00:00:36,420 --> 00:00:40,440
But what instead of what I want you to do is not just, you know, be at your computer waiting for people

13
00:00:40,440 --> 00:00:45,180
to comment, to respond back, but check it, you know, every hour or two and respond to the comments

14
00:00:45,180 --> 00:00:49,920
that you do get when you're under 100000 subscribers, which I'm assuming is the majority of people

15
00:00:50,040 --> 00:00:52,050
watching this video currently.

16
00:00:52,050 --> 00:00:52,360
Right.

17
00:00:52,530 --> 00:00:54,210
There's so many good reasons to do this.

18
00:00:54,240 --> 00:00:56,660
First and foremost, it's going to double your engagement rate.

19
00:00:56,680 --> 00:01:01,560
So if you get a comment on video and you respond back, obviously we know firsthand that YouTube uses

20
00:01:01,560 --> 00:01:07,230
about the first 24 to 72 hours, roughly to figure out whether or not they're going to push that video

21
00:01:07,230 --> 00:01:09,510
out to the masses, kind of like Instagram.

22
00:01:10,020 --> 00:01:14,340
Now, don't get me wrong, you can pick up traction later on if YouTube starts to see a spike with their

23
00:01:14,340 --> 00:01:18,570
algorithm and, you know, potential engagement or watch time or whatever, any of those other metrics

24
00:01:18,780 --> 00:01:20,980
that we talked about, you can obviously get a push later on.

25
00:01:21,000 --> 00:01:22,880
So this is not the be all end all.

26
00:01:22,890 --> 00:01:29,280
It's not that like if your video doesn't get pushed out and doesn't do well in the first 24 to 72 hours,

27
00:01:29,280 --> 00:01:31,920
that it's a complete dud and it's going to be dead for the rest of its life.

28
00:01:32,140 --> 00:01:33,020
That's not the case.

29
00:01:33,030 --> 00:01:38,220
That said, you always want to give yourself the best opportunity to, you know, really hit home your

30
00:01:38,220 --> 00:01:41,850
videos and give them most potential outreach as possible initially.

31
00:01:41,850 --> 00:01:42,150
Right.

32
00:01:42,170 --> 00:01:45,750
So the way that you can do that, number one, is respond to all your comments.

33
00:01:45,750 --> 00:01:48,690
Like I said, it's going to double your engagement rate.

34
00:01:48,900 --> 00:01:51,120
Why would you not do that then?

35
00:01:51,120 --> 00:01:54,270
It's also going to help your videos ranked better like we talked about, because it's going to increase

36
00:01:54,270 --> 00:02:00,090
engagement, which is one of the key factors that YouTube uses to measure the success rate of your video

37
00:02:00,090 --> 00:02:05,310
and how well other people, you know, both subscribed in unsubscribed are basically receiving that

38
00:02:05,310 --> 00:02:06,120
piece of content.

39
00:02:06,630 --> 00:02:08,100
More importantly than all that.

40
00:02:08,100 --> 00:02:12,210
And that stuff is very, very important is it's going to develop a relationship with your viewers,

41
00:02:12,210 --> 00:02:12,450
right.

42
00:02:12,460 --> 00:02:13,650
You want to respond to them.

43
00:02:13,800 --> 00:02:17,760
You don't just want to you know, you be the creator and they're like the commoners and viewers know

44
00:02:17,880 --> 00:02:19,650
instead you want to kind of create a community.

45
00:02:19,650 --> 00:02:23,340
You want to build a community that should always be your goal wherever it is.

46
00:02:23,340 --> 00:02:26,970
You want to build a community where people feel safe and inspire them to comment.

47
00:02:27,000 --> 00:02:31,350
So by doing so and responding back, like I said, you're going to double your engagement rate.

48
00:02:31,350 --> 00:02:32,580
You're going to rank your videos better.

49
00:02:32,670 --> 00:02:37,140
But also, more importantly, you're going to develop a relationship with your viewers, build a community,

50
00:02:37,140 --> 00:02:42,060
and that's going to inspire them and reinforce them essentially to create, you know, comics in the

51
00:02:42,060 --> 00:02:45,240
future and come back to comment again because they're going to feel like you.

52
00:02:45,780 --> 00:02:46,620
They have a say.

53
00:02:46,620 --> 00:02:47,940
Everybody wants to be heard.

54
00:02:47,940 --> 00:02:52,650
And if you respond back to them, it's going to go a long way to inspire them to comment again on a

55
00:02:52,650 --> 00:02:56,150
future video, which obviously is a snowball effect like we talk about here.

56
00:02:56,310 --> 00:03:01,710
So this is a huge way to build a more personal connection with people spending their time to watch your

57
00:03:01,710 --> 00:03:02,160
videos.

58
00:03:02,160 --> 00:03:03,680
Do not take this for granted.

59
00:03:03,750 --> 00:03:08,010
If people, you know, comment on, you know, going on your YouTube video, you should treat that the

60
00:03:08,010 --> 00:03:08,460
same.

61
00:03:08,460 --> 00:03:12,660
Take a little bit of time, respondent genuinely back, give some value in there.

62
00:03:12,810 --> 00:03:15,930
People are going to go, ah, really, really, really going to appreciate it.

63
00:03:15,990 --> 00:03:21,750
And it's going to go a long way to inspire more future engagement and really help you out.